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我国旅游市场营销发展之我见

来源::未知 | 作者:竞彩足球app官网下载|单场足球彩票推荐** | 本文已影响 人

【摘要】我国旅游市场营销必须适应时代发展,树立新的营销理念,实施网络营销、绿色营销、品牌营销战略,使旅游市场营销走向更加科学、健康的发展道路,从而带动旅游业快速发展。
【关键词】旅游市场营销;网络营销;绿色营销;品牌营销

[abstract]Along with Olympic Games' arrival and tourism vigorous development, tourist market marketing development faced with a bigger opportunity. Therefore, our country tourist market marketing must adapt the time development, sets up the new marketing idea, the implementation network marketing, the green marketing, the brand marketing strategy, causes the tourist market marketing trend to be more scientific, the health development path, thus leads the tourism to develop fast.
 
[key word]Tourist market marketing; Network marketing; Green marketing; Brand marketing
一、旅游市场营销含义

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  ER、LVYOUSHICHANGYINGXIAOFAZHANXIANZHUANG

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  加强开展绿色旅游营销,是使旅游业真正成为与环境友好、和谐的产业,是符合旅游者回归大自然、爱护旅游生态环境的潮流,是走旅游业
可持续发展道路,是一条极富生命力的营销策略。

  (SAN)SHENDUWAJUELVYOUWENHUANEIHAN,KAIZHANLVYOUPINPAIYINGXIAO

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亚博竞彩APP  【CANKAOWENXIAN】

       [1]WEILIAN·SEEBODEZHUBIAN.ZHANGGUANGRUI,DENGYI.QUANQIULVYOUXINLUN[M].BEIJING:ZHONGGUOLVYOUCHUBANSHE,2001.

       [2]YUANPING.LVYOUSHICHANGYINGXIAO[M].ZHENGZHOU:ZHENGZHOUDAXUECHUBANSHE,2006.

       [3]WANGHONG.ZHEIBIANFENGJINGDUHAO——GAOXIAOXUESHENGLVYOUSHICHANGWANGLUOYINGXIAODEXINGUANDIAN[J].WANGLUOSHIDAI,2001,(9)


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